Monday 30 April 2012

WIM: cos 5th anniversary shirt

there are 100's of white shirts out on the high street at the moment, but unless your ignoring the price tag of a jil sander, then finding the perfect one isn't as easy as one first thought. 

until now ... 

COS, or Collection Of Style, is a Swedish fashion retailer owned by the H&M group which aims to provide quality and high-end design at affordable prices, creating pieces that are timeless yet modern. (a simple goal yet one scarily scarce on the high street previously.) i love browsing their stores; they’re always immaculately merchandised, well-edited, and have me wanting at least every neon piece in there.

to celebrate their 5th anniversary they’ve looked back through their womenswear collections and revisited 5 white shirts from previous seasons. every shirt has something they feel is timeless, which will last for many years to come. the shirts are all quite different and are all absolutely beautiful. i stuck gold with NO.5; 3/4 boxy perfectness, hiding a multitude of new moma sins. i plan on buying at least one more, if i can get my grubby mitts on any in a size 10.


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